BREAKING NEWS: Airwaves Racing unwrap new title sponsorship of Motorbase BTCC squad
March 6, 2013 by Nicki Hickman
Airwaves Racing today (Wednesday) announced its new title sponsorship of the Motorbase Performance Dunlop MSA British Touring Car Championship (BTCC) squad for the 2013 season.
David Bartrum’s Kent-based squad confirmed it will compete under the ‘Airwaves Racing’ banner in the forthcoming season after securing an amplified title sponsorship deal with leading chewing gum brand Wrigley’s Airwaves.
The fresh new livery was unveiled to the public for the first time on Monday (4th March) at the start of a week-long launch road-show. Two internal staff launches at Wrigley’s Reading and Plymouth sites saw hundreds of staff turn out to greet the team on Monday and Tuesday this week; with the Airwaves Racing NGTC machines taking to the track for the first time tomorrow (Thursday) before Friday’s (8th March) team press launch at Ford Dagenham Edgware brings the week’s activities to a close.
Following the recent announcement that both Mat Jackson and Aron Smith will be returning to the Motorbase fold competing in the new in-house built Mountune-powered NGTC Ford Focus ST’s; 2013 is set to be the team’s most ambitious assault on the BTCC and Airwaves Racing are expected to be serious title contenders this coming season.
In addition to its new title sponsorship, Airwaves Racing has also retained its major sponsor partners for the 2013 season with the return of leading information technology supplier Redstone, mobile technology company Truphone and London’s largest minicab operator Addison Lee.
Airwaves Racing and its associate sponsors are set to roll-out a number of initiatives during the 2013 season to enable fans to get even closer to what is already one of the most popular teams of the grid including a new range of team merchandise which will be available through motorsport clothing retailer Dread.
Round 1 of the Dunlop MSA British Touring Car Championship takes place on 30/31 March 2013, with the official media day taking place at Donington Park on 21st March.
Airwaves Racing Team Principal David Bartrum said:
“We’re absolutely delighted to welcome Airwaves back on board as title sponsor for this season. This year marks the brand’s fourth year with the team and once again shows the strength and appeal of the championship to attract leading brands such as Wrigley. This week’s internal launches at Wrigley’s have been a great testament to how far the partnership has come in the past four years. We literally had hundreds of staff come along to see the unveiling of the new Focus livery and it was great to be able to give them a chance to get involved and meet the team for themselves.
“We’re also very happy to have Redstone, Truphone and Addison Lee back with us as major sponsors. With the new NGTC cars and increased backing from our sponsors, 2013 is gearing up to be our strongest ever challenge on the title, hopefully we can repay them with a BTCC title.”
Wrigley’s Airwaves Brand Manager Tia Shortall said:
“Airwaves is proud to be title sponsors of the Motorbase team this year. Airwaves is a great fit with Motorsport because it’s more than just gum – its unique flavour kick allows you to take a deep breath and really go for it! We’ve been involved in Motorsport for many years, but felt that the title sponsorship gave us a brilliant opportunity to make it bigger & bolder than we ever have before.”
Redstone Managing Director Fraser Fisher said:
“We’ve enjoyed a great relationship with the Motorbase team over the last two years and are delighted to be able to partner them once again in 2013. Redstone are very proud of our partnership with Airwaves Racing in the BTCC and this year’s major backing is key to our on-going marketing strategy. We look forward to sharing another winning season with the team and offering a uniquely exhilarating experience to our customers, staff and suppliers alike.”
Truphone Managing Director Robert Jones said:
“Motorbase is an extraordinary team, their ‘can do’ attitude and technical know-how helps them win races against much larger players. We have that spirit here at Truphone, and we look forward to another exciting season as we support Motorbase in the 2013 British Touring Car Championship.”