Peugeot welcomes rally ace Craig Breen as new brand ambassador
February 20, 2013 by Peugeot Ireland
Rally ace, Craig Breen, Irish International Driver of the Year 2012, has taken delivery of a new Peugeot 208 to celebrate his appointment as a Brand Ambassador for Peugeot Ireland. The new Peugeot 208 Active 1.4 HDi is the perfect partner to the young star. An award winner itself, the stylish new Peugeot 208 is currently Irish Small Car of the Year 2013 and directly contributed to a 7% market share growth for Peugeot in January.
Craig recently landed the new Peugeot Sport Factory Rally Driver title and was selected to train at the new Peugeot Sport Rally Academy. He celebrated his 23rd birthday at Rally Latvia with a second place win in his Peugeot 207 S2000. Super World Rally Championship winner 2012, Craig will race in eight European Rally Championship (ERC) events this year. When not competing, Craig will lead an intensive test programme for the newly named Peugeot 208T16, destined for the ERC scene in late 2013.
On the announcement, Craig Breen said, “This is incredible and beyond my dreams. I am really excited to work with a manufacturer like Peugeot Sport and to become a Brand Ambassador for Peugeot Ireland has really sealed the deal for me.”
Peugeot Sales and Marketing Director, Des Cannon said, “Craig is an excellent brand ambassador for Peugeot. We very much look forward to working with him to increase the awareness of the Peugeot brand in Ireland, through his growing public profile.”
Retailing from €14,785 plus dealer delivery related charges, Peugeot’s newly launched 208 comes with five years peace of mind motoring.